We are committed to protecting your privacy. This policy explains how we collect, use and protect your personal information. It applies to all personal information we handle, whether we collect it through our website, in person, or through other means.
Quick overview
- We collect information you provide to us and information we gather when we interact with you
- We use this information to provide our services and improve your experience
- We protect your information using secure systems and processes
- You have rights regarding your personal information, including access and correction rights
Information we collect
Identity and contact details
- Name, address, brand name, email address and phone number
- Professional details
Service related information
- Payment and transaction details for products and services you've purchased from us or enquiries about our products and services
- Your preferences for our services and your marketing preferences
- Feedback and survey responses
- Quiz responses, writing samples and brand materials you provide to us
Digital information
- IP address and general location information derived from your IP address
- Search and browsing behaviour
- Website usage patterns
Recordings
- Call recordings
- Records of meetings and decisions
The free quiz. Our free quiz runs in your browser. Your answers and your result are computed on your device and are not transmitted to us, with two exceptions, both initiated by you. If you tap the buy button on your results screen, your result (your voice type and eight-channel scores) travels with your order reference so that your purchased specification can be built from it. If you choose to enter your email address on the results screen, your name (if provided), email address, voice type and result are sent to our email platform and stored on your subscriber record so that we can send you your reading and related emails.
How we collect personal information
- Directly from you when you: interact with us, contact us, fill out forms.
- Automatically when you: visit our website, use our technologies, interact with our online services.
- From third parties: service providers, business partners, public sources, government organisations and organisations or people authorised by you.
- From publicly available sources: such as ASIC and other regulatory bodies and professional networking sites such as LinkedIn.
Why we collect, hold, use and disclose personal information
We collect and use your personal information to run our business and provide our services as set out below.
Business operations
- To manage our relationship with you as a customer or supplier
- To process and deliver our products and services
- To handle your inquiries, support requests, and communications
- To maintain accurate records for billing and administration
Communication and support
- To respond to your questions and support requests
- To communicate important updates about our services
- To handle inquiries made through our website or platforms
- To manage your participation in surveys, feedback sessions, or events
Service improvement
- To conduct analytics and market research
- To improve our business operations and services
- To develop and enhance our applications and platforms
- To understand how our services are used
Marketing and promotions
- To send you promotional information about our services and events
- To inform you about products or services that may interest you
- To manage your marketing preferences
- To run competitions, promotions, and special offers
- To provide additional benefits to our customers
Legal and compliance
- To comply with our legal obligations
- To respond to court orders or legal processes
- To maintain required business records
Our disclosures of personal information to third parties
We may disclose personal information to:
Service providers
- IT service providers
- Data storage providers
- Web hosting and server providers
- Payment processors
- Marketing and advertising providers
- Analytics providers
- Identity verification and compliance screening service providers
Professional advisers
- Bankers
- Auditors
- Insurers and insurance brokers
- Legal advisers
Business partners
- Our existing or potential agents
- Our business partners or contractors
Corporate transactions
If we merge with or are acquired by another company, or sell our business assets:
- Your information may be disclosed to our advisers
- Your information may be disclosed to the potential purchaser's advisers
- Your information may be included in the transferred assets
Legal and regulatory bodies
- Courts and tribunals
- Regulatory authorities including as required for reporting obligations
- Law enforcement officers
Other parties
- Third parties you have authorised
- Emergency services when necessary
- Any other parties as required or permitted by law
Overseas disclosure
Storage and access
We store your personal information in Australia and with our cloud service providers, some of which store or may access information overseas, including in the United States of America. Your information may be accessed from or transferred to locations outside Australia in these circumstances:
- When our service providers are located overseas
- When we work with overseas business partners
- When using cloud-based services or data storage solutions
Our approach to overseas disclosure
Before disclosing your personal information overseas, we take reasonable steps to ensure that the recipient treats your information in accordance with applicable law by only sending what is necessary, requiring recipients to protect your information through contractual agreements which require the recipient to comply with the privacy standards in applicable law or through other mechanisms that provide comparable safeguards and by monitoring how recipients handle your information.
Your privacy rights and choices
Providing information
You can choose whether to provide personal information to us, however, if you don't provide certain information, we may not be able to provide some services. Let us know if you don't want to provide information and we will let you know when information is required versus optional.
Access to your information
You can request access to the personal information we hold about you and we will respond to your request within a reasonable time. We may charge a reasonable administrative fee for providing access and if we cannot provide access, we will explain why and explore alternative ways to share relevant information.
Correction rights
You can ask us to correct any information that is inaccurate, out of date, incomplete, irrelevant or misleading and we will take reasonable steps to correct your information promptly. If we cannot make the correction, we will explain why and discuss alternatives. You can ask us to add a statement to your information noting your requested correction.
Marketing communications
You can opt out of receiving marketing communications at any time. Each marketing communication will include an unsubscribe option. You can change your marketing preferences by contacting us. We will process your request as soon as practicable.
How to contact us about your rights or to make a complaint, and what happens next
Step 1: contact our privacy officer.
- Email: alex@thebrandvoiceprint.com
- Phone: +61 449 261 129
- Post: U9/17 Harwood Pl, West Perth WA 6005
What to include: your full name, contact details, clear details about your request or complaint, and any relevant dates or reference numbers.
Step 2: our response. We will:
- Verify your identity before processing your request
- Investigate thoroughly (for complaints) or process your request (for rights)
- Respond to you in writing within reasonable timeframes and as required by law
- Explain what actions we will take and keep you updated on progress
- Not charge you for making a request (except for reasonable access fees if applicable)
- Help you understand and exercise your rights
Step 3: if you're not satisfied (complaints only). If you're not satisfied with our response to your complaint, you can ask for a review by our senior management, or contact external bodies. Australian residents: Office of the Australian Information Commissioner (Phone: 1300 363 992, Website: www.oaic.gov.au).
This is the same process whether you want to access your information, correct mistakes, change marketing preferences, or make a complaint about our privacy practices.
Protecting your information
We use multiple layers of security to protect your information.
Technical safeguards
- Our cloud service providers apply encryption for data storage and transmission
- Our service providers conduct security testing and monitoring on their platforms
Operational security
- We limit access to your information to what is necessary for us to provide our services
- We rely on the access controls and incident response procedures of our service providers
Physical security
- Secure disposal of physical documents
- Equipment security protocols
Public information
Please note that any information you choose to share publicly on online platforms (such as comments or reviews) can be accessed and used by others. We cannot control or protect information that you make publicly available.
How long we keep your information
We keep your personal information only as long as we need it for the purposes we collected it, or as required by law. When we no longer need it, we securely destroy or de-identify it.
Cookies and analytics
We use cookies, tracking pixels, and similar technologies on our website and in our emails to improve your experience and our services.
Cookies
- Small text files stored on your device
- Help remember your preferences
- Enable certain website functions
- Make your interactions with our website more efficient
Tracking pixels
- Tiny, invisible images in web pages and emails
- Help us understand how you interact with our content
- Allow us to measure email engagement
- Enable more relevant content delivery
How we use these technologies
- Essential functions: enable core website features, and save your quiz progress on your device so you can resume where you left off
- Analytics and performance: understand how our website is used, measure page views and traffic, analyse user navigation patterns, and identify areas for improvement
- Personalisation: remember your preferences, tailor content to your interests, improve your browsing experience, and provide relevant recommendations
Your control
You can manage these technologies by adjusting your browser settings to block or delete cookies, using privacy-focused browser extensions, or configuring your email client to block images. Note: blocking all cookies may affect website functionality and your user experience.
Google Analytics
We may use Google Analytics to understand how people use our website. If we do, this may involve cookies that collect information about your browsing activity. Where Google Analytics is used, you can opt out of Google's advertising features through your Google account settings, browser add-ons, or your device's privacy settings. Google provides various tools and options to control how your data is used for advertising purposes. You can learn more about how Google uses your data and your available options on Google's privacy pages.
Meta advertising tools
We may use Meta's advertising tools (such as Meta Pixel) to understand how our ads perform and to show you more relevant advertisements on Meta platforms like Facebook and Instagram when you visit our website or app. Where these tools are used, you can manage whether we connect information from our website with your Meta account for advertising purposes by adjusting your settings within your Meta account preferences.
Artificial intelligence (AI) technologies
Overview
We use artificial intelligence and machine learning technologies in our business operations and services, including AI tools provided by third parties. We only use these technologies when legally permitted and necessary for our business.
How we use AI
We may use AI technologies to:
- Conduct analysis and data processing
- Generate and modify content and coding
- Improve and optimise our services and operations
- Automate routine tasks and communications
- Personalise your experience with our services
- Support quality assurance processes
- Assist with customer support and queries
In particular, materials you provide to us for our services, including writing samples, brand materials, quiz responses and session recordings or transcripts, are processed through third-party AI platforms as part of engineering your brand voice specification and related deliverables.
Data protection and security
When we work with third-party AI providers, we ensure they handle your personal information in accordance with privacy laws through contractual requirements and appropriate safeguards.
Your rights and our commitments
Any information generated or inferred about you by AI technologies is treated as personal information, and you maintain all the rights outlined in this privacy policy. When using AI with your personal information, we commit to:
- Transparency and control: we'll inform you when AI is used to make decisions that may significantly affect you; we maintain human oversight and review of significant AI-generated decisions; our staff are trained to understand AI limitations and verify outputs before relying on them; and we implement processes to verify the accuracy of AI-generated outputs
- Security: we use appropriate technical and organisational measures to maintain the security and integrity of your personal information, and we regularly test and monitor AI outputs for accuracy and reliability
- Risk mitigation: we regularly assess and document risks associated with using AI to process personal information, implement appropriate measures to address these risks, and continuously monitor AI performance and regularly review their impact
Amendments
We may update this policy at any time by posting the revised version on our website. We recommend that you review our website regularly to stay current with any policy changes.
Our details
Alexandra Cho, trading as The Brand Voiceprint (ABN 12 720 565 716). Contact: alex@thebrandvoiceprint.com
Policy template © LegalVision ILP Pty Ltd