1. About us
We are Alexandra Cho, trading as The Brand Voiceprint (ABN 12 720 565 716), and these are the terms on which we supply our Services to you (Terms). You can contact us at alex@thebrandvoiceprint.com.
2. Services
We offer two tiers of service:
- Starter Spec: a self-serve digital product; and
- Live Session: a live, personalised workshop conducted via Google Meet or similar.
Both tiers result in delivery of a machine-readable brand voice specification and accompanying prompt instructions, together with the accompanying materials described on our website for your tier. The Live Session additionally includes a human-readable brand guide and installation support. Full details of each tier, including what is included and current pricing, are set out on our website. The tier that applies to you is either set out in the sign-off page attached to these terms or confirmed at the time of your online purchase.
3. Variations
Changes to the Services need to be written and agreed upon by both parties. They will be priced as per the rate advertised on our website or as mutually agreed. If your requests change the scope of services or our duties, we are not required to follow them unless agreed in writing as stated.
4. Price and payment terms
You agree to pay the Price before we commence the Services. If you are signing up online, payment is processed at the time of purchase via Stripe or a similar online payment platform. If you are entering into these Terms by hard copy, payment is due by invoice.
5. Currency
All prices displayed on our website and charged for the Services are in United States Dollars (USD). Where you pay via Stripe or a similar online payment platform and your card or account is denominated in a different currency, your card issuer or bank will apply its own currency conversion rate and any associated fees or charges. We are not responsible for, and do not receive, any amount charged to you for currency conversion or foreign transaction fees. All prices are exclusive of GST unless otherwise stated. Where GST applies to a supply made under these Terms, including supplies to customers in Australia, GST will be added at checkout or itemised on the relevant invoice at the prevailing rate.
6. Late payments
If you don't pay on time as agreed, we can choose to stop providing the Services 5 business days after the payment was due and we can also ask you to pay for any extra costs we face because you didn't pay on time. This includes any costs to get those payments from you.
7. Included revisions
Each tier includes the following revisions to your brand voice specification:
- First Output Guarantee for Starter Spec: one revision is included. Notify us within 14 days of delivery and we will revise your specification once, based on your feedback.
- 90+ Guarantee for Live Session: the Live Session includes up to two audit and retuning rounds, which you may request within 90 days of delivery. In each round, we will score output generated directly from your brand voice specification in a supported AI platform, and where that output scores below 90 out of 100, we will retune the specification. Scoring is performed only on unedited, AI-generated output produced using the specification as delivered (or as most recently retuned by us). We do not score copy that has been edited by you or any third party after generation, and any samples you supply for scoring must be unedited. This does not entitle you to a repeat of the Live Session itself. To be eligible for retuning, you must have provided all requested writing samples and brand materials prior to the Live Session.
No refunds are offered under either tier. We do not guarantee that any AI platform (including ChatGPT and Claude) will continue to produce consistent results using the deliverables over time, as this depends on changes made by third party AI providers outside our control.
8. Rescheduling and no-shows (Live Session)
You may reschedule your Live Session once at no charge, provided you give us at least 72 hours' notice. Rescheduling requests with less notice, or a failure to attend at the agreed time without notice, will be treated as a forfeited session, and we are not obliged to offer a further session or a refund. Any additional rescheduling beyond the one free reschedule is at our discretion and may be subject to a fee as advised by us at the time.
9. Audits and additional services
Beyond the audit and retuning rounds included with the Live Session under clause 7, we may from time to time offer a separate audit service, under which we review your brand voice specification, assess whether it continues to perform effectively as third-party AI platforms evolve, and retune it where necessary. Separate audits do not form part of the Included Revisions above, are only available where we have made them available on our website or agreed them with you in writing, and are subject to separate pricing and payment terms as advised by us at the time. We may also offer additional services from time to time, including installation or implementation of your deliverables within third-party platforms, which are offered separately and are scoped, priced and agreed in writing before any work begins.
10. Client obligations
You agree to provide us and our team with all necessary documents, information and cooperation required for us to deliver the Services, including completing any quiz or questionnaire, providing writing samples and brand materials, and, where your tier includes one, attending a live workshop session at the agreed time. A discovery call is optional and is not a condition of purchase; where you choose to book one, we ask that you attend at the agreed time or reschedule with reasonable notice. You are responsible for correctly implementing the deliverables in accordance with any instructions we provide. We are not liable for any results, outputs or losses arising from your modification of the deliverables (other than your completion or updating of materials that are designed to be completed or updated by you, in accordance with their instructions) or from your failure to implement them as instructed.
11. Recording and transcription
Where we conduct a discovery call or a live workshop session with you, we may record and transcribe that session for the purpose of delivering the Services. By booking or attending the session, you consent to this recording and transcription. We will otherwise handle any such recording in accordance with our Privacy Policy.
12. Intellectual property
- Assignment of new IP: the Client specific deliverables (being the brand voice specification, brand guide and other outputs prepared specifically for you as part of the Services) are assigned to you upon your payment of the Price.
- Our pre-existing IP: we retain ownership of any IP that we already own prior to these Terms or that we create independently of these Terms, including our proprietary brand voice methodology, quiz/questionnaire framework, and AI-assisted processing system used to generate your deliverables. We grant you a non-transferable, non-exclusive licence to use this pre-existing IP as necessary for your business operations, in connection with the Services we provide under these Terms. For clarity, any improvements, refinements or additions we make to our methodology, frameworks, templates, prompts or tooling, including any developed during or prompted by your engagement, remain our pre-existing IP and are not assigned to you. Our templates, workbooks, prompt libraries and questionnaires, including any context bank template and its accompanying prompts, are reusable materials that form part of our pre-existing IP, and are licensed to you under this clause rather than assigned. The client-specific content completed within those materials, whether entered by you or prepared by us for you, does not form part of our pre-existing IP, and to the extent prepared by us for you it forms part of the Client specific deliverables assigned under this clause.
- Your IP: any IP you provide to us for the Services remains yours. You give us permission to use this IP only to supply the Services.
13. Termination for breach
These Terms can be terminated by either party (the Non-Defaulting Party) with immediate effect if the other party (the Defaulting Party) fails to fulfil a significant obligation under these Terms. If the Defaulting Party does not correct the breach within 10 business days after receiving written notice from the Non-Defaulting Party, the Non-Defaulting Party has the right to terminate these Terms immediately.
14. Liability
We will perform our services with reasonable care and skill. However, we are not liable for any indirect or consequential losses that may arise, including any loss arising from changes made by third party AI providers to their platforms which may affect the performance of the deliverables. Subject to your consumer law rights, our total liability under these Terms is limited to the Price paid by you.
15. Confidentiality
Both parties commit to maintaining the confidentiality of any proprietary or confidential information shared during the course of our engagement.
16. Subcontracting
We reserve the right to subcontract any portion of the Services at our discretion without needing to get your written approval beforehand. We commit to being fully responsible for fulfilling our obligations under these Terms, and we will ensure that any subcontractors we employ adhere to these Terms as if we were performing the Services directly.
17. Relationship of parties
These Terms are not intended to create a partnership, joint venture, employment or agency relationship between the parties.
18. Governing law
These Terms are governed by the laws of Western Australia.
19. Dispute resolution
In the event of a dispute, the parties will first attempt to resolve the matter through mutual discussion or mediation.
20. Amendments
We may update these terms and conditions from time to time by posting a revised version on our website. The version of the terms in force at the time you purchase will apply to your order. Any changes to the specific Services or Price agreed with you require written agreement from both parties.