Because different people did. You, your AI, a freelancer, whoever had time that day. The Session ends that. One voice, everywhere, whoever's holding the pen.
The 20 minutes is free, and it's a fit conversation, not a pitch. The skip button stays right there for the day you don't need one.
The welcome email sounds like you. The AI-drafted caption sounds like a very polite stranger. The support reply sounds like a different company entirely.
None of it is bad. That's what makes it dangerous. Each piece is fine on its own, so nobody flags it. But your audience reads it all in a row, and what they feel is a brand that's slightly less itself every month.
Nobody on your team got worse. Your voice is drifting, and drift is a system problem. Which is good news. Systems can be fixed in an afternoon. Talent can't.
Your real, published copy, read by instrument instead of vibes. Most founders have never seen this number, and it explains years of "something's off." (No published copy yet, or none you'd defend? Then we skip the archaeology and build from how you actually talk. The voice gets created, not excavated.)
Live, with me, at gut speed. The gaps between the three readings are where your voice has been leaking, and we argue every one of them out loud. (The arguing is the fun part.)
Your voice stops being a feeling and becomes a setting: written down, versioned, dated. From that day, "does this sound like us?" gets zero confused head scratches.
Copy your AI writes from the new spec scores 90 or better against your Voiceprint. I run the scoring and you get the full scoresheet, channel by channel, so you see exactly where every piece passed or missed. If one lands below 90, I audit and re-tune your spec, up to two full rounds, within 90 days, free. The scoring runs on unedited AI output, because your spec should earn the credit or take the blame, not anyone's edits.
The full terms live right here.
New tools ship, and models update without asking anyone. Your spec is text, so it survives every update, but a model shift can loosen how closely your tools obey it. Your Session covers the first stretch: two audit and retuning rounds are included in your first 90 days, scored on unedited AI output.
After that, Spec Audit + Patch exists as an on-demand service. You ask for a check when a model updates or something reads slightly off, I score your AI's output against your spec, and I patch whatever drifted. There's no subscription and no monitoring plan attached. You call it in when you want it.
No pressure on any of that today. The Session is complete on its own. I'm telling you now because you'd want to know a voice needs tending before you buy one, not after.
If you're a true solo, just starting out, with no AI in your workflow and no one else writing for you, your voice isn't drifting yet. Don't spend $1,997 on a problem you don't have.
Start with the free reading, and if the result stings, the $249 Starter Spec will hold you for a long while.
The Session itself is 90 minutes. The discovery call is the 20 minutes before you commit to them: free, on a video call, with the same person who'd run your Session.
What actually happens in it: you tell me about the last piece of copy that went out sounding wrong, I ask three short questions that shape how your Session would run (whether you have published copy to read, who holds final say on voice decisions, and whether they'd be in the room), and I explain exactly what the 90 minutes and the 48 hours after them look like. Then one closing question: want the link, or want to sit with it? Both answers are fine.
It is not a pitch. If we're a wrong fit, I'll say so on the call and point you at the free reading or the Starter Spec instead, because a wrong-fit Session helps neither of us. And if you already know you're in, the checkout button skips all of this entirely.
FOUNDING PRICE
Done with you, live. Guaranteed to 90+ on unedited AI output.
Book a free discovery callThe call is free. It and the Session are run by the same human, which is also the one replying to your emails. I run 10 Sessions a month.
Prices are in USD; your bank handles any currency conversion at checkout.